Tone of Voice
A new kind of nut butter company that’s providing an approachable path to wellness. Their debut product—four nut butter varieties—include delicious flavors that can be eaten with any meal. Not to mention they are fully Keto, non-GMO, and paleo friendly.
Based on weeks of strategic positioning sessions for the brand, the founder hoped to achieve a playful and lighthearted approach to the creative. Along with the team at Scout Lab, we worked together to bring his brand vision to life. We considered an approachable brand essence when executing the brand identity, website, packaging and art direction.