Dreamers & Doers
Visual Identity Design
Role: Design Lead
Studio: Scout Lab Inc.
Dreamers & Doers is a private collective for extraordinary entrepreneurial womxn. It is a group that catalyzes the success of womxn leaders and their ventures through community and mutual support. The re-brand process was set with the task of highlighting the community's modern edge, refined culture, and commitment to innovation.
The solution is a cheerful but sophisticated visual identity that relies on the idea of mutual support: the logo with two looping Ds represents the ongoing exchange of giving and receiving the membership offers. A muted base palette positions the otherwise colorful nature of the identity to be grounded, sophisticated, and mature.