Dreamers & Doers

Visual Identity Design 

 

Role: Design Lead

Studio: Scout Lab Inc.

Dreamers & Doers  is a private collective for extraordinary entrepreneurial womxn. It is a group that catalyzes the success of womxn leaders and their ventures through community and mutual support. The re-brand process was set with the task of highlighting the community's modern edge,  refined culture, and commitment to innovation. 

 

The solution is a cheerful but sophisticated visual identity that relies on the idea of mutual support: the logo with two looping Ds represents the ongoing exchange of giving and receiving the membership offers. A muted base palette positions the otherwise colorful nature of the identity to be grounded, sophisticated, and mature.